I have not been hired, or employed by a company since 1995. This is not to say that I
haven't worked. I have worked my tail off! I have either been self employed - president of
my own corporation or worked as a consultant - contractor for hire. There was of course
that brief 16 month period of time I was employed by the Federal Bureau of Prisons as a
door knob polisher and a stairwell sweeper for 12.5 cents an hour, but I don't think that
really counts.
As the president and sales manager of Mayne Mortgage, I was responsible for making
sure that my sales folks brought business in the door and had fun doing it. I gave each
new hire a copy of the classic 1992 movie, Glengarry Glen Ross by David Mamet.
Among other things, this movie depicts a certain type of no nonsense selling. Some of my
sales theories and lessons were inspired by this movie. The rest came to me as a result
of thousands of successes and failures.
No matter what business you are in, you are in sales. You might be able to make the
argument that some government jobs don't fall under this truth. But selling is a part of life.
Everybody sells.
What is selling? What does it take to make a sale? How do you turn a prospect into a
customer? In the end, it's all about getting them to sign on the line which is dotted. The
ultimate goal is to get past the moment of - pushing the sales agreement across the table,
handing your prospect the pen and saying, "The time is now."
In my Intuitive Salesman Series I will be covering many of the sales and marketing
techniques I have learned over the years.
Know Thy Customer
Jerome Mayne is a keynote speaker and author. He has worked with dozens of companies and associations
around the country helping their people make the right decisions, when the right decisions aren’t easy. He is a
member of the National Speakers Association as well as the Real Estate Educators Association. He’s the author
of the book, Life Saving Lessons – The Diary of a White Collar Criminal and co-author of Mortgage Fraud and
Predatory Lending – what every agent should know (Kaplan Publishing).
© Copyright, Jerome Mayne 2010



All of Fraudcon and Jerome Mayne Services:
Jerome Mayne is a Public Speaker for Fraud Conferences and Fraud Conventions, including
Mortgage Fraud Conferences and Mortgage Fraud Conventions. In addition to being a Fraud,
Mortgage Fraud and White Collar Crime and White Collar Mortgage Fraud Public Speaking
Expert, he also consults for Public Speakers who speak in the areas of Fraud, Mortgage Fraud,
White Collar Crime and White Collar Mortgage Fraud Public Speaking.
A customized public speaking engagement can include fraud statistics, federal fraud statistics,
mortgage fraud statistics and the effects of fraud on a company.
Has been an Expert and a Keynote Fraud Public Speaker at Fraud, Mortgage Fraud, White Collar
Crime and White Collar Mortgage Fraud Public Speaking events, including conferences and
conventions. For specific engagements, see client list.
Primary Areas of Expertise:
Mortgage Fraud Public Speaker
White Collar Crime Public Speaker
Fraud Public Speaker Trainer
Fraud Public Speaker Consultant
Fraud Convention Public Speaker
Fraud Conference Public Speaker
Fraud Expert Public Speaker
Mortgage Fraud Expert Public Speaker
Mortgage Fraud Consultant Public Speaker
Jerome has developed a talk on ethics that evokes thought and discussion. He explores the
definition of ethics as described on www.dictionary.com, the differences between general business
ethics and the set of principals of right conduct, or ethics, as set forth by an employer or a trade
association. His talk on ethics was designed for presentation to the MBA program at Hamline
University in Minneapolis, Minnesota.
The Intuitive Salesman